regional newspapers
make an impact on
7.3 million australians*

What is Impact36?
Impact36 is a Roy Morgan Survey of 23,500 people aged 14 years and over in regional Australia. The survey emphatically reinforces the readership of the regional newspapers across the communities in which they publish.

Why Impact36?
The research is a tool that illustrates how our newspapers can assist existing and potential clients to make an impact on regional audiences. 36 represents the 36% of Australians (7.3million people) who live outside metropolitan areas.

How can I use Impact36?
Impact36 is an invaluable tool for media planners, media buyers, media brokers to use in planning more effective campaigns in regional areas.

Where to from here?
Contact us and one of our representatives will come and show you what regional newspapers can for you and your clients. We can tailor information for hundreds of types of business from finance to fast food eaters, cars to cat owners, travel to traffic... you name it and we’re likely to have it covered.