About Impact36

Regional Australians live in thousands of towns and cities. Their disposable incomes are comparable to their city cousins because of lower living costs. They are enjoying an increasingly attractive lifestyle with better facilities than ever before. They live, work and spend in their home towns. They rely heavily on their local paper as a source of information because it is as much a part of their community as they are.

Readers of regional newspapers are extremely loyal to their local masthead. It is the source of local news which informs, entertains and satisfies the residents’ need for information about issues which impact on them and their community.

They are a great medium for advertisers. In no other medium is there the ability to detail the benefits of a product in a simple or detailed message or build a relationship with the customer at the local community level. And they give the reader the opportunity to refer back to details or offers.

Regional newspapers have high pass on rates between individuals and members of families and they enjoy high readership across all sections of the community.
Impact36 is a Roy Morgan Survey of 23,500 people aged 14 years and over in regional Australia. The survey emphatically reinforces the readership of the regional newspapers across the communities in which they publish.